Who I am
This site is run by me, Mocha Shmigelsky, from Vancouver, British Columbia, Canada. Anything you send through it comes to me. Questions about this page go to hello@mochashmigelsky.com.
What I collect, and why
When you send me a note
The contact form asks for your name, email address, what your note is about, and the message itself. It is delivered to my inbox by Resend, an email service, with your address set as the reply-to so I can answer you directly. There is also a hidden field on the form that only automated spam fills in; if it is filled, the message is quietly dropped.
When you register for a webinar
The registration form asks for your name and email. Registering adds you to my PAC email list at MailerLite, which sends the session reminders, the replay, and practical PAC resources afterwards. Resend emails you the AGM Kit and the join link straight away, and sends me a one-line record of each registration so I can reconcile the list. Every email from that list has an unsubscribe link.
When you buy a toolkit
Payment happens on Stripe. Stripe collects your card details and billing address; this site never sees your card number. Stripe tells this site your name, email, the product you bought, the amount, and whether the payment succeeded, so it can deliver your download, email you the link, and register your included webinar seat on the MailerLite list. Stripe also works out GST or HST from your province. Your download page keeps a small note in your browser so a page refresh is not counted as a second sale.
When you subscribe to AI Tools Tuesday
The newsletter runs on Beehiiv. The email you type into a subscribe box on this site is passed to Beehiiv's subscribe page to save you retyping it; Beehiiv holds the list and handles unsubscribes.
When you book a call
"Book a call" links open Google Calendar appointment scheduling. Whatever you enter there is collected by Google under Google's privacy policy and shared with me as a calendar booking.
Free downloads
The free checklists and kits are plain files. Downloading one does not ask for your details.
Who receives your information
I do not sell your information, and I do not share it with anyone except the services that make the site work:
- Vercel: hosts the site and runs the forms, checkout and download code, and records page views (see below).
- Resend: delivers contact-form messages, registration confirmations, purchase emails and my copy of each record.
- Stripe: payments, receipts, and sales tax.
- MailerLite: the PAC email list (webinar registrants and toolkit buyers).
- Beehiiv: the AI Tools Tuesday newsletter list.
- Google: Google Analytics, Google Ads measurement, and Google Calendar bookings.
- PostHog: product analytics about which parts of the site are used.
Several of these companies process data in the United States. What you write in a message, and anything you buy, is never sent to an analytics or advertising service.
Analytics, advertising and cookies
I use three measurement tools to understand how people find the site, which pages help, and whether the occasional ad is worth running:
- Google Analytics records the pages you visit, how you arrived (for example from a search or an ad), your device and browser, your approximate location from your IP address, and the actions that matter: sending a note, registering for the webinar replay, clicking a booking link, subscribing to the newsletter, starting a checkout, completing a purchase, downloading a free resource, clicking a button or a link to another site, how far down a page you scroll, and playing an embedded video. It uses cookies to tell one visit from the next.
- How forms are used: for each form (the contact note, the replay registration and the newsletter signup), Google Analytics and PostHog record that you started it, which fields you filled in, whether it showed an error, and whether you sent it or left without sending. They record the names of the fields, such as "email", and never what you typed into them. This shows me where a form is confusing or too long.
- Google Ads measurement: when I run ads, Google uses the same actions to tell me whether an ad led to a note, a booking or a sale. When you send a note, register, or buy, your email address is turned into a one-way code (a hash) by Google's tag before it leaves your browser, so Google can match that action to an ad click. Google gets the code, never the plain address, uses it only to report on my ads, and may not use it for anything else. Google calls this enhanced conversions. If you are signed in to a Google account and have allowed personalized ads, Google may also use your visit to show you my ads elsewhere.
- Google signals: Google Analytics on this site has Google's advertising features switched on. If you are signed in to a Google account and have allowed ads personalization, Google may associate your visit with that account to give me aggregated reports: age and interest groups, and whether one person visited from more than one device. Those reports are totals only; nothing that identifies you comes back to me.
- PostHog counts which buttons, links, forms and pages get used, the same actions listed above. It stores a random identifier in a first-party cookie and your browser's local storage. That connects the pages of one visit, and lets a return visit count as the same visitor rather than a new one. The identifier is not your name or email and is not shared with other sites. PostHog also records session replays: a reconstruction of how a page was used, meaning mouse movement, clicks, scrolling and the page as it appeared. Everything you type into a form field is masked before it leaves your browser, so a replay never shows the words of a note, your name or your email address. Paying happens on Stripe's own checkout page, which is never recorded. Replays are seen only by me, to find where the site is confusing, and are never shared with Google or used for advertising. If your device is set to a European time zone, or does not share a time zone (as privacy-focused browsers do), PostHog records no replays and no heat maps of your visit at all. PostHog also records where on a page visitors click and how far they scroll, shown as heat maps, with nothing you type.
- Vercel Web Analytics counts page views without cookies or a stored identifier.
- Test traffic: if you open a link containing
?traffic_type=, which only our own team and test tools use, a cookie named traffic_type marks those visits as test traffic so they are left out of our visitor numbers.
Google describes what it does with this data in How Google uses information from sites that use its services.
Your choices
- Block or delete cookies in your browser settings. Everything on this site still works with them blocked.
- Install the Google Analytics opt-out browser add-on.
- Turn off personalized ads in Google's My Ad Center or Ads Settings; that also stops Google signals for you.
- Review or delete the activity Google has tied to your account at My Activity.
- Unsubscribe from any email list using the link at the bottom of every email, or just ask me.
How long I keep things
- Messages you send me stay in my mailbox as long as our conversation is useful, and are deleted when you ask.
- Email list entries stay until you unsubscribe or ask to be removed.
- Purchase records are kept for seven years, because Canadian tax rules require it. Stripe keeps its own payment records under its policy.
- Analytics data is kept for the retention period set in Google Analytics and PostHog, then deleted automatically.
Your rights
You can ask me what I hold about you, ask me to correct it, or ask me to delete it. Email hello@mochashmigelsky.com and I will sort it out, usually within a few days. Where a service above holds the data (Stripe, MailerLite, Beehiiv, Google), I will remove what I can and point you to their own controls for the rest.
Changes
If this page changes in a way that matters, the date at the top moves and, if you are on one of my lists, I will mention it there. The current version is always at mochashmigelsky.com/privacy.
Contact
hello@mochashmigelsky.com. It comes straight to me.